DEDAT Code of Ethics

The Tourist Guide Code of Conduct and Ethics

A professional tourist guide

• Shall uphold the principles of the South African Constitution, especially its chapters one and two.
• Shall always show willingness to provide optimum support and quality service to all tourists and will give tourists an opportunity to enjoy or visit a desired destination.
• Shall in no way discriminate in rendering service to any tourist on any basis, e.g. colour, gender, ethnicity, nationality, physical challenge, age, etc.
• Shall be impartial, unbiased and positive, and represent South Africa objectively.
• Shall be suitably dressed and presentable at all times.
• Shall be punctual, reliable, honest, conscientious and tactful at all times.
• Shall be a responsible driver, when driving as a guide.
• Shall carry out the programme/itinerary of a tour to his/her best abilities and be loyal to the company/organisation that he/she is representing.
• Shall deal with conflict in a sensitive and responsible manner.
• Shall report any incident of injury or death to a nearby tourist authority or police station.
• Shall be knowledgeable and shall assist tourists and not provide them with misleading information.
• Shall in the event of not being familiar with, or being unable to provide information requested by a tourist, consult with the appropriate authorities for assistance.
• Shall at no time be under the influence of alcohol or a narcotic substance while on duty and shall refrain from administering any medication to a client without proper medical consultation.
• Shall never solicit for clients or gratuities.
• Shall be concerned at all times for the safety of the tourist.
• Shall wear the appropriate tourist guide badge and will carry his/her registration card.
• Shall treat all people, cultures and the environment with respect.

Tourist guides must sign the Tourist Guide Code of Conduct and Ethics as part of their official registration with the Department Tourist Guide Registration.